Jean is an office lady. she has no time to visit the
ISABEL MARANT store. The only way for her to shop at
ISABEL MARANT clothing is from third-party websites.
One day,
she  learns about the product from a sign in a train near
her house.

She visits ISABEL MARANT’s official
website to see the swatch card.

Learning new product

She goes through ISABEL MARANT website
to order new product.

After one day, she received a box.

There are 6 pieces of QR code made by fabrics
from each new collection.  

She can touch the fabric.

She uses her phone to scan the QR code.

The screen showing the model wearing the
same collection of clothing that is
she scanned from QR code.

Seeing the designer behind stories to
understand brand spirit.

Share the runway video with friends.

She is checking clothing prices and styles.

Order clothing

Her clothing purchase is completed.